Maison Augustin — Real Estate Lead Generation Website
Designing and launching a premium lead-generation website for an independent real estate consultant specialising in Dubai off-plan investments.
MY ROLE
Product design (UX & UI), Adapted and refined a Framer template, Defined content hierarchy and page structure, Introduced a primary call-to-action and dedicated enquiry flow, Led visual refinement, conversion optimisation, and final polish
METHODS USED
Framer, visual hierarchy, and layout refinement, copy and CTA optimisation, conversion-focused UX decisions, Rapid iteration within template constraints
Context & Opportunity
The client required a premium online presence to support investor enquiries for Dubai off-plan property opportunities. Speed to launch was critical, but the website still needed to communicate trust, credibility, and alignment with a high-end investment audience that values clarity and professionalism.
Rather than building a fully bespoke site, the opportunity was to use a Framer template as a foundation and refine it into a focused lead-generation experience.
Template Constraints
The starting template offered a strong visual baseline but was designed to be broad and generic. It relied on rotating hero imagery and passive contact patterns, with no clear primary action or defined journey from landing page to enquiry. The challenge was to retain the premium aesthetic while introducing clearer positioning and a more intentional conversion flow.
Key Design & UX Decisions
I replaced the rotating hero images with a single high-end video to immediately establish location, tone, and credibility. A primary “Book a Consultation” call-to-action was introduced and reinforced across the site to guide users toward a single, high-intent action.
The reservations page was repurposed into a dedicated consultation booking form to capture and qualify enquiries with minimal friction. Supporting pages were refined to strengthen hierarchy, reduce distractions, and maintain a consistent luxury feel.
A simple logo was also designed to support the site’s premium positioning.
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Outcome
The website is in its final pre-launch state and will be used as a lead-generation tool for off-plan property investments. The structure provides a clear enquiry journey from first visit to consultation booking, while remaining modular and easy for the client to update as listings and opportunities change.
Impact & Learnings
This project reinforced that hierarchy, messaging, and flow often have a greater impact than heavy bespoke visual design. Using Framer as a base enabled fast delivery under real-world constraints, while still allowing meaningful design judgement where it mattered most — particularly around conversion clarity and user intent.